Our Story
Our mission is simple - to create positive touchpoints for people to support wildlife conservation.
We do this through:
- Designer-led apparel that directly raises money for conservation while being sourced with 100% recycled materials
- Content that educates and inspires people about wildlife
- Experiences that bring wildlife conservation directly to our community
Our business is a family one, founded by a brother and sister team who have shared a love for animals from an early age.

James paired his background in technology, consumer products, and conservation work with Danaβs background as an artist and fashion designer. Our family team also includes Annalie, a poet and photographer herself who leads all day to day operations and Amanda, another sister of James and Dana who helps guide our apparel business.
The real heroes, however, are our conservation partners. They inspire us each and every day. They have dedicated their lives to working in the field with wildlife and fighting for their rights and needs. Each and every animal on Animalia has a deeply vetted conservation partner attached to it. Please visit Your Impact to learn more about each and every partner. When you purchase any of our products, you are directly contributing to their incredible work.

James Veraldi