Due to continued loss of habitat and an increase in poaching, we are facing a colossal loss of this incredible animal. The demand for a rhino's horn is skyrocketing in Asian countries in particular but has spread to other parts of the world as well. Criminal gangs have infiltrated the sale of rhino horns and are often recruiting poor villagers in African communities to kill rhinos and take their horns. The villagers or gang members will sneak into a game reserve, track rhinos in the night hours (rhinos have very poor eyesight) and then dart the rhino to tranquilize it. After the rhino passes out, they hack the horn off the face of the rhino and take it to sell to their boss. The rhino will then wake up and slowly bleed to death. It’s a painful, awful end to an otherwise majestic, loving animal.


A rhino horn is made up of keratin (the same substance that makes up our fingernails). Yet people believe that a rhino horn could possibly cure certain diseases. They then use this lie to create demand for its healing power. This not only devastates rhinos but also hurts the end buyer who is being sold a false bag of goods. Last year, over one thousand rhinos were poached in South Africa alone (that is one-twentieth of the rhino population there). In fact, poaching incidents are steadily increasing in South Africa to the point that the number of rhinos killed each year is nearly equal to the number of rhinos born each year. The point that deaths outweigh births is called the "tipping point' and is the point at which the population is no longer able to recover itself successfully. We are nearly at that point now. Experts are warning that if we don't turn the situation around, rhinos will be extinct in the wild within 10 years time.


You don't have to live in Africa to help save the rhino.
People all over the world can help. Here are some of the ways to make a difference:
  •  Educate yourself, your friends, family and co-workers on the situation facing our rhinos. Through education, we learn not to be ignorant. Have a conversation, blog about it, do a speech at a school or email people.
  • Donate to worthy causes and organizations that are helping save the rhinos. Any amount will help! (please do your homework, as some underhanded organizations are taking advantage of caring people at this vulnerable time).
  • Raise money for rhinos - you could have a yard sale or bake sale. Return empty bottles or do a car wash. Have a golf tournament or a bike marathon. There are countless ways to put in your time to help the rhinos.
  • Write to your political representative demanding that they do all they can to stop the merciless trade in rhino horn and ivory. You could also do an online petition to stir up support - make your own at: https://www.change.org/
  • Visit countries that have rhinos. This lets governments know that animals are worth more to them alive and forces them to put their support into conservation and stopping poaching.
  • And of course, you can buy one of our beautiful Rhino shirts to not only promote awareness of this incredible animal but directly contribute 10% to our partner organization, Our Horns Are Not Medicine, with your purchase.